Sign 101

Your sign is your voice on the street. It communicates with passing pedestrians and motorists. It convinces them to come through your doors and do business with you.

Did you know?

  • Signage is the least expensive but most effective form of advertising.\
  • Signage can be responsible for half of your customers —that’s right, 50 percent!
  • Signage is so important that without it you may not get a loan for your business.
  • Signage is an investment that will pay a return many times over.
  • A well-designed, well-placed sign can generate huge profits, especially when part of an overall marketing strategy.

Signage can no longer be an afterthought. Businesses can no longer afford to just “hang up a shingle” or throw up some plywood with painted letters. In order to compete in today’s competitive marketplace, you must think of your sign as a sophisticated, powerful marketing tool. It should work for you 24 hours a day, 7 days a week, 365 days a year, creating the first impression of your business, telling people who you are, where you are and what you offer.

For signs that mean business, contact Brooks Signs.  We’ve been working with clients to establish or enhance their corporate image through signage for over 25 years!

Article Source:  adapted from International Sign Association website