wayne's blog

Jane I headed in a easterly direction yesterday to visit new friends, old friends and clients. After a brief visit to Collingwood to retrieve supplies,we stopped at the Pretty River Academy to snap a photo of architectural letters we fabricated and installed at summers end 2010. Stay tuned to the web site and Facebook for developments. Our next stop was to see our old friends, Jan & Tim Singbeil at Ecoinhabit between Thornbury & Meaford.There, we discussed marketing and sign strategies for their season ahead.

Concept Signs and Marketing's award winning design team rolled out it's bright shiny and new custom look for our shop truck today....a hemi in a class by itself. Whether you are looking for clean & simple, or big and brassy, Concept can create a vehicle graphic package that attracts your customer and target market but above all fits your budget. All that and on time too! We all wait in traffic where folks sit and stare at the car or truck in front of us! Why not inform the person behind you?

Gemini Incorporated has begun production of acrylic letters with metal laminated faces, providing a low-cost, lightweight solution for sign professionals looking for letters and logos with a metal “look.” Gemini Metal Laminated Letters have the upscale look of metal required for interior uses, yet can be used in certain outdoor applications with Gemini’s “edge seal” process.

Legibility gives drivers or pedestrians with normal vision the ability to understand symbols and letters on your sign. Legibility depends on many things, including the size of letters, the amount of white space, and other variables.

Visibility: Passing traffic, trees, foliage, power lines, and street signs can limit visibility of your sign. Before deciding on placing your sign, look at your store from the same angles as your future customers would. Signs placed amidst many visible objects may blend into the background to the point that they become invisible.Concept Signs & Marketing has over 25 years in helping you make the right decisions to place your sign in just the right way to attract its full potential with your prospective customer.

When you are preparing for a conference, whether it is an annual event attended only by your employees, or if you are attending a conference full of other businesses, you will need to decide what type of sign you will need.

When choosing the substrate for your sign there are many choices available. You could choose plastic, wood, acrylic, aluminum, corrugated plastic (Corroplast), foam board and more. Two of the most popular choices for sign substrates are definitely Aluminum and Corrugated Plastic. These are the two I would like to compare and discuss in this article.